THE ROLE OF TECHNOLOGY IN TRANSFORMING CONTEMPORARY ART EXHIBITIONS: PHYSICAL GALLERIES TO VIRTUAL SPACES

Abstract

Abstract This paper examines how technological innovation is changing the way art exhibitions are organised and experienced, moving them beyond the traditional physical gallery into virtual, hybrid, and “phygital” environments that combine both physical and digital experiences. The study focuses particularly on the Nigerian creative sector during the 2025–2026 art season. It explores how tools such as augmented reality (AR), virtual reality (VR), blockchain-based provenance systems, and immersive installations are influencing the way artworks are displayed, accessed, and experienced. Using a qualitative case-study approach, the research analyzes recent developments within the Nigerian and international art scenes, including the Nigerian Modernism exhibition at Tate Modern and the +234 Art Fair in Lagos. The discussion is also informed by the perspective of a practicing studio painter working within the Nigerian artistic environment. The findings suggest that technological platforms are expanding visibility for emerging and independent artists while also encouraging more interactive and participatory exhibition formats. However, the study also highlights several structural limitations that affect the adoption of these technologies in Nigeria. These include unstable electricity supply, high mobile data costs, and the uneven distribution of digital infrastructure across the country. Despite these challenges, a gradual shift in collector behaviour particularly among younger, digitally literate audiences is encouraging galleries and artists to experiment with hybrid exhibition models. The paper concludes that the future of contemporary exhibitions in Nigeria will likely depend on a balanced “phygital” approach that preserves the sensory and material qualities of physical artworks while embracing the expanded reach of digital platforms. It therefore recommends stronger digital infrastructure, improved intellectual property protections, and institutional support for technological training within the creative sector. Keywords: Art exhibitions, virtual galleries, phygital experiences, digital transformation, techinnovation creativity.